Alice de Crom
Floralista is a brand that is born out of Alice’s lifetime love of botanicals. Alice has been surrounded by nature by virtue of her geography, the soft rolling hills of open farmland framed by the rhythmic backdrop of distant mountains, in scenic Fort Langley. Alice had tactile, first hand experience with verdure through her family, who were professional horticulturalists, walking through her parents greenhouses as a toddler, guided and educated so that she could contribute. Alice has a keen eye for design, demonstrated by her strong personal aesthetic. Therefore, it was only natural for Alice to live out her passions through the art of curating and arranging flowers. Alice employs design principles such as colour, texture, and composition to reflect her environment and individual style. She has matured into a strong business woman, an artist, and a compassionate caretaker of plants. She has progressed from the nurseries of her youth to a woman in charge of large volumes of daily orders as well as executing special arrangements for weddings across the world.
The Studio
Every week we go through the process of selecting and buying our product. We source locally from a flower auction and through foraging, as well as importing specialty foreign growth from Peru, Holland, and Italy. We meticulously inspect each stem, clean and maintain them such that they meet Floralista’s uncompromising standards, and finally we create the design for our incredible customers. The preparation involves steps to keep our products fresh and design elements so that each accompaniment is complementary. Floralista’s mission is to create an experience that inspires an admiration for nature, is emotionally evocative the way that any art form partaken passionately should be, and to provide an accessible and sustainable option for our clients.
Meet The Team
Alice de Crom
Owner + Lead Designer
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Worked at Floralista since...day 1
(April 2012)
Astrological Sign: Pisces
Hobbies: Pottery, Travelling, Film Photography, Interior Design & Gardening
Favourite Colour Palette: Whatever is most beautiful on that day
Favourite Flowers by Season
Spring: Tulip, Daffodil, Ranunculus, Fritaliaria, Bearded Iris, Dogwood
Summer: Garden Roses & Cosmos
Fall: Dahlias & marigolds
Winter: Hellebores & Pansies
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Ruth de Crom
Co - Owner + Horticulturist
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Worked at Floralista since...day 1
Astrological Sign: Aquarius
Hobbies: Gardening
Favourite Flowers by Season
Spring: Lilac
Summer: Rose
Fall: Japanese Anemones
Winter: Amaryllis
Rebecca Milne
Assistant Manager of Retail Operations + Senior Designer
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Worked at Floralista since...
November 2019
Astrological Sign: Cancer
Hobbies: Thrifting, sewing and drinking too much coffee
Favourite Colour Palette: Moody, earthy colours with lots of texture
Favourite Flowers by Season
Spring: Cherry Blossom, Dogwood, Columbine, Butterfly Ranunculus, Forsythia and Daffodils
Summer: Zinnias, Delphiniums, caramel phlox, dianthus, tiger lilies and Queen Ann's Lace
Fall: Marigolds, wax flower, Lisianthus, and cosmos
Winter: Pieris, tall rose hip branches, hellebore and camellia
Shop Coordinator​
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Worked at Floralista since...
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Astrological Sign:
Hobbies:
Favourite Colour Palette:
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Favourite Flowers by Season
Spring:
Summer:
Fall:
Winter:
Angelique Nguyen
Jr Florist
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Worked at Floralista since...January 2021
Astrological Sign: Libra
Hobbies: Collecting Washi Tape, collecting plants and playing video games
Favourite Flowers by Season
Spring: Mimosa and Lily of the Valley
Summer: Madame Butterfly snapdragons, chocolate cosmos, tweedia and mock orange
Fall: Japanese Anemones and pastel coloured Dahlias
Winter: Hellebores
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Jill Blaylock
Jr Florist
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Worked at Floralista since...January 2021
Astrological Sign: Aries
Hobbies: Gardening and bike riding
​Favourite Colour Palette: Pale pinks
Favourite Flowers by Season
Spring: Tulips and Magnolia
Summer: Peonies and Roses
Fall: Dahlias
Winter: Hellebores
Bella Waterton
Shop Assistant
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Worked at Floralista since...
January 2021
Astrological Sign: Leo
Hobbies: skiing and embroidery
Favourite Colour Palette: Pastels
Favourite Flowers by Season
Spring: Butterfly Ranunculus
Summer: Zinderella Zinnias
Fall: Dianthus
Winter: Anemones
Kiana Lo
Shop Assistant
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Worked at Floralista since...
January 2021
Astrological Sign: Aquarius
Hobbies: Snowboarding, baking and dance
Favourite Colour Palette: Soft Neutrals
Favourite Flowers by Season
Spring: Peonies and Anemones
Summer: larkspur and garden roses
Fall: chrysanthemums
Winter: Wax Flower
Brad Ott
Shop Assistant
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Worked at Floralista since...January 2021
Astrological Sign: Virgo
Hobbies: Pottery and Photography
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Favourite Flowers by Season
Spring: White Tulips
Summer: White Scabiosa
Fall: Japanese Anemones
Winter: