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Alice de Crom

Alice de Crom

Floralista is a brand that is born out of Alice’s lifetime love of botanicals. Alice has been surrounded by nature by virtue of her geography, the soft rolling hills of open farmland framed by the rhythmic backdrop of distant mountains, in scenic Fort Langley.  Alice had tactile, first hand experience with verdure through her family, who were professional horticulturalists, walking through her parents greenhouses as a toddler, guided and educated so that she could contribute. Alice has a keen eye for design, demonstrated by her strong personal aesthetic. Therefore, it was only natural for Alice to live out her passions through the art of curating and arranging flowers. Alice employs design principles such as colour, texture, and composition to reflect her environment and individual style. She has matured into a strong business woman, an artist, and a compassionate caretaker of plants. She has progressed from the nurseries of her youth to a woman in charge of large volumes of daily orders as well as executing special arrangements for weddings across the world.


The Studio

Every week we go through the process of selecting and buying our product. We source locally from a flower auction and through foraging, as well as importing specialty foreign growth from Peru, Holland, and Italy. We meticulously inspect each stem, clean and maintain them such that they meet Floralista’s uncompromising standards, and finally we create the design for our incredible customers. The preparation involves steps to keep our products fresh and design elements so that each accompaniment is complementary. Floralista’s mission is to create an experience that inspires an admiration for nature, is emotionally evocative the way that any art form partaken passionately should be, and to provide an accessible and sustainable option for our clients.


Meet The Team


Alice de Crom

Owner + Lead Designer

Worked at Floralista 1

(April 2012)

Astrological Sign: Pisces

Hobbies: Pottery, Travelling, Film Photography, Interior Design & Gardening

Favourite Colour Palette: Whatever is most beautiful on that day

Favourite Flowers by Season

Spring: Tulip, Daffodil, Ranunculus, Fritaliaria, Bearded Iris, Dogwood

Summer: Garden Roses & Cosmos

Fall: Dahlias & marigolds

Winter: Hellebores & Pansies


Ruth de Crom

Co - Owner + Horticulturist

Worked at Floralista 1

Astrological Sign: Aquarius

Hobbies: Gardening

Favourite Flowers by Season

Spring: Lilac

Summer: Rose

Fall: Japanese Anemones

Winter: Amaryllis


Rebecca Milne

Assistant Manager of Retail Operations + Senior Designer

Worked at Floralista since...

November 2019

Astrological Sign: Cancer

Hobbies: Thrifting, sewing and drinking too much coffee

Favourite Colour Palette: Moody, earthy colours with lots of texture

Favourite Flowers by Season

Spring: Cherry Blossom, Dogwood, Columbine, Butterfly Ranunculus, Forsythia and Daffodils

Summer: Zinnias, Delphiniums, caramel phlox, dianthus, tiger lilies and Queen Ann's Lace

Fall: Marigolds, wax flower, Lisianthus, and cosmos

Winter: Pieris, tall rose hip branches, hellebore and camellia

Shop Coordinator

Worked at Floralista since...

Astrological Sign: 


Favourite Colour Palette: 

Favourite Flowers by Season






Angelique Nguyen

Jr Florist

Worked at Floralista since...January 2021

Astrological Sign: Libra

Hobbies: Collecting Washi Tape, collecting plants and playing video games

Favourite Flowers by Season

Spring: Mimosa and Lily of the Valley

Summer: Madame Butterfly snapdragons, chocolate cosmos, tweedia and mock orange

Fall: Japanese Anemones and pastel coloured Dahlias

Winter: Hellebores


Jill Blaylock

Jr Florist

Worked at Floralista since...January 2021

Astrological Sign: Aries

Hobbies: Gardening and bike riding

​Favourite Colour Palette: Pale pinks

Favourite Flowers by Season

Spring: Tulips and Magnolia

Summer: Peonies and Roses

Fall: Dahlias

Winter: Hellebores


Bella Waterton

Shop Assistant

Worked at Floralista since...

January 2021

Astrological Sign: Leo

Hobbies: skiing and embroidery

Favourite Colour Palette: Pastels

Favourite Flowers by Season

Spring: Butterfly Ranunculus

Summer: Zinderella Zinnias

Fall: Dianthus

Winter: Anemones


Kiana Lo

Shop Assistant

Worked at Floralista since...

January 2021

Astrological Sign: Aquarius

Hobbies: Snowboarding, baking and dance

Favourite Colour Palette: Soft Neutrals

Favourite Flowers by Season

Spring: Peonies and Anemones

Summer: larkspur and garden roses

Fall: chrysanthemums

Winter: Wax Flower


Brad Ott

Shop Assistant

Worked at Floralista since...January 2021

Astrological Sign: Virgo

Hobbies: Pottery and Photography

Favourite Flowers by Season

Spring: White Tulips

Summer: White Scabiosa

Fall: Japanese Anemones


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